About Us

The store for happy pets

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Our Story

Founded on March 29, 2019, Petcetera Petcare began with a simple mission — to create a complete, trusted pet ecosystem in Kerala.

Our journey of growth:

2019

First store launched Thiruvilwamala, Thrissur

2020

Second store opened in Ottapalam, Palakkad

2021

Third store in Palakkad

2022

Kaniyampuram, palakkad outlet started

2023

Offleash Grooming Outlet launched in Ottapalam, Palakkad

Store setup for external client, Thrissur

2024

New outlet named Paws & Tails in Thrissur

Another pet store established in Palakkad for a client

More Than Just Food

We also offer:

Pet Toys

Cages & Crates

Leashes & Harnesses

Grooming Kits

Aquariums & Fish Accessories

Health Supplements

Pet Accessories & Lifestyle Products

Our Vision

At Petcetera , our mission is to build Kerala’s most trusted and complete pet care ecosystem by delivering premium-quality products, professional services, and compassionate care under one roof.

We are committed to:

Providing access to 2000–5000+ trusted pet products and global brands
Delivering expert grooming, boarding, and wellness services
Supporting pet parents with education, guidance, and reliable solutions
Creating business opportunities through structured franchise models
Expanding into online retail and digital vet consultancy platforms

Our goal is simple:
To enhance the quality of life for pets and the people who love them.

Our Mission

Our vision is to become Kerala’s leading and most innovative pet care brand by 2030.

We aim to:

Establish 30+ Petcetera outlets across Kerala
Launch 5 premium grooming parlours in prime locations
Develop a fully functional online pet store serving statewide customers
Introduce an online vet consultancy mobile app
Provide door-to-door pet transport services across Kerala
Build Kerala’s first dedicated pet cemetery
Empower entrepreneurs through structured franchise opportunities

We envision a future where Petcetera becomes a household name for trusted, ethical, and complete pet care solutions.

Our Value

At the heart of Petcetera lies a strong value system that guides every decision we make.

Compassion First
We treat every pet with love, patience, and respect — as family.
Quality Without Compromise
From pet food to grooming tools, we prioritize authenticity, safety, and premium standards.
Trust & Transparency
We believe in honest pricing, genuine products, and long-term customer relationships.
Growth & Innovation
We continuously evolve — expanding services, launching digital platforms, and adopting modern retail strategies.
Community Impact
We aim to support local entrepreneurs through franchise opportunities and create employment across Kerala.
Responsibility & Ethics
Whether in grooming, breeding support, boarding, or retail, we follow responsible and ethical pet care practices.

Meet Our Founder

Petcetera was founded by Irshad Melethil, a passionate entrepreneur with a deep love for animals and a strong vision to transform Kerala’s pet care industry.

What began on March 29, 2019 as a single pet store was driven by one clear belief — pets deserve the same quality of care, nutrition, and lifestyle standards as any family member. With dedication, strategic planning, and customer-first thinking, Irshad steadily expanded Petcetera into a growing pet retail and service network across Kerala.

Irshad Melethil

Founder & Visionary – Petcetera